TAAGA is a fashion brand created for today’s women who are driving change for a more equitable society where women have agency - their ability to define and act on goals, make decisions that matter to them, and actively participate in today’s institutions. It promotes eclectic and crafted lifestyles which in turn support a network of artisans whose passion and dreams inspire its mission.
TAAGA remains dedicated to its core principles of driving social change, championing sustainability, and celebrating trailblazers, all while curating a meaningful lifestyle that resonates with the communities it serves.
TAAGA was launched by Bangladesh’s premier lifestyle brand, Aarong, as its sub-brand in 2003. TAAGA has since carved out its own identity, finding its place amongst young consumers who resonate with its ability to be responsible, versatile and modern. Our lifestyle shops can be found inside all Aarong outlets and online at aarong.com/taaga.
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